Facebook cracks down on hoaxes adn spam in its lastest news feed tweak

Social network will ensure fewer people see posts reported as false by users, but it's sticking to its policy of being a platform, not a publicher

No, Bill Gates isn't giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn't  a front for online paedophiles. And no, an entire small town in Texas has not been put into Ebola quarantine

These are just three examples of hoaxes that have spread widely on Facebook in recent years, as gullible users shared them with friends and family. Sometimes it was pure, mischievous scaremongering, but some Facebook hoaxes were more malign: bait to get people to click through to malware-ridden websites

Now hte social network is cracking down with changes to its news feed that will ensure its users see fewer hoax and spam posts, while providing a warning of their potential falsity when they are seen

"We've heard from people that they want to see fewer stories that are hoaxes, or misleading news," explained Facebook software engineer Erich Owens and research scientist Udi Weinsberg in a blog post announcing the changes

"Today's update to News Feed reduces the distribution of posts that people have reported as hoaxes and adds an annotation to posts that have received many of these types of reports to warn others on Facebook."

The new feature is based on another recent addition to Facebook: the ability to report any post as being a "false news story". Those reports will now be taken into account by Facebook's news feed algorithm as it determines which posts are displayed on users' news feeds

Posts that have received lots of reports will also have a message - "Many people on Facebook have reported that this story contains false information" - added as an annotation when they do appear in people's feeds

There may be potential for abuse of this new feature, even though Owens and Weinsberg say that satirical websites - The Onion for example - should not be affected by the changes, as "we've found from testing that people tend not to report satirical content intended to be humorous, or content that is clearly labeled as satire"

However, it remains to be seen how the system will cope with, for example, large numbers of 'false news story' reports based on political or religious disagreements

One thing Facebook is being very clear on it its determination to still be seen as a platform, bot a publisher - an important legal point in terms of its responsibility for the material published on the social network

Doesn't annotating stories as potentially false while ensuring they are seen by fewer people fall into the realms of publishing? Not according to Facebook. "We are not removing stories people report as false and we are not reviewing content and making a determination on its accuracy." claimed the blog spot

are not reviewing content and making a determination on its accuracy

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doesn't annotating stories as potentially false

published on the social network

an important legal point in terms of its responsibility for the material published on the social network

is being very clear on it its determination to still be seen as a platform

based on political or religious disagreements

remains to be seen how the system will cope with

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intended to be humorous

from testing that people tend not to report satirical content

should not be affected by the changes

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added as an annotation when they do appear in people's feeds

this story contains false information

have received lots of reports will also have a message

which posts are displayed on users' news feeds

will now be taken into account by Facebook's news feed algorithm as it determines

the ability to report any post as being a "false news story"

is based on another recent addition to Facebook

the news feature

add an annotation to posts that have received many of these types of reports to warn others on Facebook

reduces the distribution of posts that people have reported as hoaxes

is cracking down with changes to its news feed that will ensure its users see fewer hoax and spam posts

bait to get people to click through to malware-ridden websites

were more malign

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as gullible users shared them with friends

have spread widely on Facebook in recent years

isn't a front for online paedophiles

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willl ensure fewer people see posts reported as false by users
crack down on hoaxes and spam in its latest news feed tweak